Elaine is renowned throughout the book trade for her exceptional knowledge and experience in event management. She brings creativity, flair and meticulous attention to details to the events and promotions she is involved with. In addition, Elaine is a passionate champion when it comes to encouraging children to read and raising the profile of some of the best and most exciting books. Elaine has an impressive portfolio of authors and celebrities that she has worked upon and a glowing list of testimonials from the huge list of publishers, authors and venues she has partnered with. Alongside bespoke individual events, Elaine has spearheaded the development and delivery of a range of literary festivals and is in high demand as an insightful and thought-provoking speaker and as a participant on trade working groups. Elaine is dedicated to promoting the North West and is an elected Councillor for Fylde Borough. In her spare time, Elaine can be found gardening and concocting mouth-wateringly delicious new flavours of her own homemade ice-cream.